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Backed by 25,000 years of business experience and insights from 4,500 companies, pims.ai applies proven ‘laws of the marketplace’ to quantify your profit potential. Using the PIMS® PAR® model, we analyse 15 key drivers – from competitive position to cost structure – delivering predictive, evidence-based insights for sustained success.
PIMS® Strategic Peer Analysis benchmarks your business against structurally similar peers, distinguishing between winners and losers to reveal what drives success. This evidence-based approach sets realistic performance expectations, highlights the most effective improvement levers, and guides resource allocation for sustainable profitability and growth.
PIMS® Portfolio Analysis gives you a data-driven view of all strategic business units in one comprehensive dashboard. It enables objective evaluation across diverse businesses, supporting decisions on where to invest, divest, or refocus — sharpening portfolio priorities for sustainable value creation.
Whatever your particular project, harness the power of evidence from the world's most comprehensive business database. Select the KPIs most relevant for you to benchmark and control: PIMS will give you comparisons in a holistic framework. Pre-test decisions across multiple macro scenarios, or evaluate acquisition targets, or successfully enter new markets, or torture-test different marketing tactics, or put yourself in your competitors' shoes: the evidence you need is there. Help your managers routinely take actions based on memorable and relevant evidence rather than wishful thinking.
A consumer goods manufacturer was losing share in key European markets. pims.ai drove targeted segmentation and brand realignment, simplifying the portfolio, winning retailer support, and boosting both market share and profitability.
A chemicals company faced stagnant growth and unclear priorities. pims.ai delivered strategic portfolio optimisation, highlighting high-potential businesses to grow and low-potential ones to divest or manage, creating a sharper, value-driven focus.
A European food company struggled with uneven profitability across markets. pims.ai portfolio analysis guided strategic shifts in marketing, innovation, and cost structure, boosting margins in core segments and enabling rapid exit decisions in underperforming markets like Russia.
