PIMS^® Data

Six Decades of Empirical Strategy Research.

For over six decades, PIMS^® has captured how real businesses compete, invest, scale, and win. Today, pims.ai applies this uniquely non-replicable dataset to power predictive analytics, causal modelling, and evidence-based decision-making for leaders and AI systems alike.

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4.300+

SBUs analysed
over 3+ years

500

variables per SBU

25.000+

business-years

A Unique Strategic Dataset

PIMS^® is the only empirical asset of its kind: global in scope, longitudinal in depth, and granular at the level where strategy is actually executed:
The Strategic Business Unit (SBU).

Granularity That Reveals Cause & Effect

SBU-level data captures strategy where it is actually executed.
Tracks how shifts in share, quality, innovation, or capital drive outcomes.
Enables before/after comparisons within the same business.

Normalised, Comparable, Clean

Expert-curated variables with consistent definitions and formulas.
Standardised across decades, industries, and geographies.
Fully transparent, replicable measurement protocols.

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Longitudinal Depth

Decades of time-series observations across thousands of SBUs.
Supports causal and predictive modelling grounded in real behaviour.
Validated across industries, cycles, and economic eras.

The Real-World Dataset AI Has Been Missing.

PIMS^® is not survey research or static market data. It is a living empirical system proven over 60 years to explain why some businesses outperform and how performance can be improved.

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AI Training & World-Model Construction

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M&A & Investment Insight

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Enterprise Strategy
Intelligence & Automation

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Validating AI Reasoning

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About pims.ai

50+ Years of Experience

From the origins at General Electric in the 1960s to a global leader today.

50+ Years of Experience

PIMS® began in the 1960s at General Electric as a large-scale empirical study of what drives business success. Over decades, it expanded into the world’s most comprehensive SBU-level database, uncovering the causal links between strategy and performance and establishing enduring “laws of the marketplace” that guide modern strategic decision-making.

Scientific Rigour & Spine

We embrace the highest standards of scientific inquiry, rooting our work in evidence, data and rigourous analysis.

Scientific Rigour & Spine

Built on the work of Harvard, Cambridge and PIMS, pims.ai combines statistics, machine learning and AI to quantify strategy as a science, uncovering universal performance laws with Benchmarking 4.0® and Customer Value Analysis® at its core. Drawing on St Gallen systemic management and cybernetics, it enables reliable navigation of complexity and organisational transformation.

PIMS - the broadest and best management database in the world – is the only source of strategic principles based on fact rather than opinion.

Larry Light

Marketer Behind Revival of McDonald’s according to The New York Times

Ready to unlock the power of real-world strategic data?

Whether you want a deeper look at the PIMS^® dataset, explore integration opportunities, or discuss how our models can enhance your AI and analytics stack, our experts are here to support you.

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