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The Value Map plots relative quality against relative price, with the Fair Value Line showing how customers trade off cost and quality. Positioned below the line, you deliver superior value; above it, inferior. A clear benchmark for pricing power and competitiveness.
The Attribute Chart compares customer buying criteria by importance and performance. It highlights where improvements will have the biggest impact, where to maintain strengths, and where to cut unnecessary effort. A direct guide to focus resources where customers care most.
A metals producer explored entry into the U.S. low-carbon aluminium market. pims.ai surveyed buyers and evaluated competitor sustainability propositions, shaping a robust, data-driven entry strategy that leveraged clear strengths and avoided costly missteps.
A car manufacturer needed to reposition a mid-range model. pims.ai applied CVA® and benchmarking to identify key brand shifts, guiding design and marketing decisions that enabled a credible and profitable move into the premium segment.
A consumer durables company planned entry into a new category. pims.ai quantified the value and quality advantages needed for top-3 share, enabling fact-based entry decisions and tailored launch strategies across global markets.
