Welcome to pims.ai

Based in London and St Gallen, Switzerland, and with a team of two dozen top-tier experts, we help top management navigate complexity.
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Predictive Analytics
Organisational Transformation

Ultimately eliminating guesses and opinions in strategic business decisions.

Explore our vision

Our Core Values

Our work is rooted in a culture of integrity and performance. What counts for us is what is right, not what is ‘liked’. We are passionate about making a difference and take our responsibility to clients seriously. Our core values guide every decision and action.

Scientific Rigour & Spine

We embrace the highest standards of scientificinquiry, everything we do is rooted in evidence, data, and rigorous analysis.When we refer to ‘St Gallen’, we are, and do ‘St Gallen’, something that setsus apart.

People & Passion

Our data and methodologies are our most exclusive asset, the people our most valuable. Our belief in the impact of our work fuels our drive and commitment.

Performance & Change

The job is done, when it is done, not when we are done. Excellence is our baseline, and we always strive for the best. Always. We embrace change, knowing it’s the only constant.

Integrity & Trust

We prioritise people, ensuring transparent relationships and ethical practices. It is integrity and trust that form the very foundation of our daily interaction.

Freedom & Responsibility

Perfect results count, not a perfect process, which is why we value autonomy in how we achieve our goals. Mastering this balance defines the effectiveness of our collaboration.

Our Clients

Our clients range from start-ups and family-owned hidden champions to global market leaders, including several of Europe’s largest corporations and all major oil companies. We work with leaders at every level and across disciplines, united by one trait: a readiness to apply science to drive meaningful change.

Our Heritage

Transformation to pims.ai, becoming a London-headquartered independent advisory and software company, specialising in predictive analytics; also incorporating Malik Management®, leader in systemic management into portfolio of solutions; expanding to organisational transformation.

PIMS Associates becomes part of Malik ManagementZentrum St Gallen, Switzerland.

PIMS Associates in London becomes the worldwide competence and design centre for PIMS®, private equity-backed by 3i plc.

European branch opened. Hundreds of companies participating, ‘the laws of the marketplace’ prove independent of time, geography as well as industry.

Taken over by the American Strategic Planning Institute (SPI) in Cambridge (MA), to focus on developing tools to help businesses make science-based decisions.

Transferred to Harvard Business School (Marketing Science Institute, MSI), refining and expanding study to dozens of companies, becoming a multi-company program.

Initiated by General Electric to understand ‘the laws of the marketplace’: scientifically identifying uniform drivers of profitability across diverse business units and industries, initially designed for portfolio and investment decisions.

The Leadership Team

Where high-end education meets evidence-based
business and management experience.
Dr oec HSG
Pedram
Farschtschian
Dr phil, lic iur UZH
Olivia Malik
MSc Stats, St Andrews
Omer Chowdhury

The Scientific Advisory Board

Providing strategic guidance and expert insights, supporting the team in advancing pims.ai’s vision and ongoing projects.
Dr oec HSG
Sebastian Hetzler
Dr oec HSG
Martin Pfiffner
Dipl Math Stats
Cambridge
Keith Roberts

Are you ready for evidence-based management?

Whether you want to get a demo of our apps, or learn more about our tools and methods, our team of experts is ready to assist.