Welcome to pims.ai

Based in London and St Gallen, Switzerland, and with a team of two dozen top-tier experts, we help top management navigate complexity.
Talk to an expert
Strategic Benchmarking
Learn more about
Customer Value Management / Customer Value Analysis (CVA)
Learn more about
Operational Excellence
Learn more about
Organisational Development
Learn more about
Transformation & Change
Learn more about
Managerial Effectivness
Learn more about
Learn more about
Predictive Analytics
Organisational Transformation
pims.ai | malik Operations Room

Ultimately eliminating guesses and opinions in strategic business decisions.

Explore our vision

Our Core Values

Our work is rooted in a culture of integrity and performance. What counts for us is what is right, not what is ‘liked’. We are passionate about making a difference and take our responsibility to clients seriously. Our core values guide every decision and action.
Scientific Rigour & Spine

Scientific Rigour & Spine

We embrace the highest standards of scientific inquiry, everything we do is rooted in evidence, data, and rigorous analysis. When we refer to ‘St Gallen’, we are, and do ‘St Gallen’, something that sets us apart.

People & Passion

People & Passion

Our data and methodologies are our most exclusive asset, the people our most valuable. Our belief in the impact of our work fuels our drive and commitment.

Performance & Change

Performance & Change

The job is done, when it is done, not when we are done. Excellence is our baseline, and we always strive for the best. Always. We embrace change, knowing it’s the only constant.

Integrity & Trust

Integrity & Trust

We prioritise people, ensuring transparent relationships and ethical practices. It is integrity and trust that form the very foundation of our daily interaction.

Freedom & Responsibility

Freedom & Responsibility

Perfect results count, not a perfect process, which is why we value autonomy in how we achieve our goals. Mastering this balance defines the effectiveness of our collaboration.

Go left
go right
pims.ai clients

Our Clients

Our clients range from start-ups and family-owned hidden champions to global market leaders, including several of Europe’s largest corporations and all major oil companies. We work with leaders at every level and across disciplines, united by one trait: a readiness to apply science to drive meaningful change.

Our Heritage

Transformation to pims.ai, becoming a London-headquartered independent advisory and software company, specialising in predictive analytics; also incorporating Malik Management®, a leader in systemic management into portfolio of solutions; expanding to organisational transformation.

PIMS Associates becomes part of Malik Management Zentrum St Gallen, Switzerland.

PIMS Associates in London becomes the worldwide competence and design centre for PIMS®, private equity-backed by 3i plc.

European branch opened. Hundreds of companies participating, ‘the laws of the marketplace’ prove independent of time, geography as well as industry.

Taken over by the American Strategic Planning Institute (SPI) in Cambridge (MA), to focus on developing tools to help businesses make science-based decisions.

Transferred to Harvard Business School (Marketing Science Institute, MSI), refining and expanding study to dozens of companies, becoming a multi-company program.

Initiated by General Electric to understand ‘the laws of the marketplace’: scientifically identifying uniform drivers of profitability across diverse business units and industries, initially designed for portfolio and investment decisions.

The PIMS® Data Asset

The Real-World Dataset AI Has Been Missing

Discover the world’s largest empirical dataset linking strategy to performance. Built over 60 years and uniquely non-replicable.

Learn more
v
Learn more about

Unique Team of Management-Enablers

We master complexity through evidence-based, system-oriented management. Our team spans 10 nationalities, 60 countries of project experience, and backgrounds from universities including Cambridge, LSE, Oxford, St Andrews and St Gallen. Combining expertise in advisory, finance, industry, government, software and AI with deep knowledge of strategy, economics, psychology and systems theory, we share a culture of listening, adapting and enabling meaningful results.

Blue icon depicting a group of three people representing teamwork or community.
Data

The Leadership Team

Where high-end education meets evidence-based
business and management experience.
Dr Pedram Farschtschian
Dr oec HSG
Pedram
Farschtschian
LinkedIn social media platform icon in white on blue background.
Dr Olivia Malik
Dr phil, lic iur UZH
Olivia Malik
LinkedIn social media platform icon in white on blue background.
Omer Chowdhury
MSc Stats,
St Andrews
Omer Chowdhury
LinkedIn social media platform icon in white on blue background.

The Scientific Advisory Board

Providing strategic guidance and expert insights, supporting the team in advancing pims.ai’s vision and ongoing projects.
Dr Sebastian Hetzler
Dr oec HSG
Sebastian Hetzler
LinkedIn social media platform icon in white on blue background.
Dr Martin Pfiffner
Dr oec HSG
Martin Pfiffner
LinkedIn social media platform icon in white on blue background.
Smiling elderly man with white hair and glasses wearing a red sweater and light blue collared shirt against a blue background.
Dipl Math Stats
Cambridge
Keith Roberts
LinkedIn social media platform icon in white on blue background.

Are you ready for evidence-based management?

Whether you want to get a demo of our apps, or learn more about our tools and methods, our team of experts is ready to assist.