Talk to an expert
We embrace the highest standards of scientific inquiry, rooting our work in evidence, data and rigourous analysis.
Built on the work of Harvard, Cambridge and PIMS, pims.ai combines statistics, machine learning and neural networks to quantify strategy as a science, uncovering universal performance laws with Benchmarking 4.0® and Customer Value Analysis® at its core. Drawing on St Gallen systemic management and cybernetics, it enables reliable navigation of complexity and organisational transformation.
From the origins at General Electric in the 1960s to a global leader today
PIMS® began at GE in the 1960s, analysing GE's 200 businesses to reveal universal drivers of profit. Adopted by Harvard and the Strategic Planning Institute, it became the benchmark for evidence-based strategy, with London as its hub. After joining Malik MZSG in 2005, a 2022 buyout created pims.ai, combining predictive analytics with system-based management.
Collaborating with a diverse range of clients, across industries and scales.
Our clients range from start-ups and family-owned champions to global market leaders – including 5 of Europe’s 10 largest corporations and all global oil majors. We work with leaders at every level, from CEOs to functional managers, across disciplines from strategy and engineering to finance, IT and sales. What unites them is not size or sector, but a shared openness to applying scientific principles for meaningful change.
We deliver customised solutions with our diverse and globally experienced team.
We master complexity through evidence-based, system-oriented management. Our team spans 10 nationalities, 60 countries of project experience, and backgrounds from universities including Cambridge, LSE, Oxford, St Andrews and St Gallen. Combining expertise in advisory, finance, industry, government, software and AI with deep knowledge of strategy, economics, psychology and systems theory, we share a culture of listening, adapting and enabling meaningful results.
A consumer goods manufacturer was losing share in key European markets. pims.ai drove targeted segmentation and brand realignment, simplifying the portfolio, winning retailer support, and boosting both market share and profitability.
A car manufacturer needed to reposition a mid-range model. pims.ai applied CVA® and benchmarking to identify key brand shifts, guiding design and marketing decisions that enabled a credible and profitable move into the premium segment.
A North American blending plant faced high costs from ageing lines and low productivity. pims.ai’s peer comparison identified inefficiencies and guided preventative maintenance, larger batch runs, and line upgrades – raising efficiency and cutting labour needs.
A healthcare organisation needed to improve care and efficiency. pims.ai applied General Management and VSM® models, aligning KPIs, boosting resource use, and fostering accountability – building agility and long-term sustainability.
An engineering firm needed a clear path to €500M sales by 2028. pims.ai used Syntegration® to streamline processes, strengthen customer loyalty, and empower business units with a data-driven framework for sustainable growth.
A university hospital faced fragmented medical and administrative leadership. pims.ai delivered tailored management training, establishing unified standards, clarifying roles, and enhancing collaboration – improving patient care coordination and boosting internal efficiency.
A chemicals company faced stagnant growth and unclear priorities. pims.ai delivered strategic portfolio optimisation, highlighting high-potential businesses to grow and low-potential ones to divest or manage, creating a sharper, value-driven focus.
A metals producer explored entry into the U.S. low-carbon aluminium market. pims.ai surveyed buyers and evaluated competitor sustainability propositions, shaping a robust, data-driven entry strategy that leveraged clear strengths and avoided costly missteps.
A state-owned manufacturer struggled with high costs and uncontrolled waste. pims.ai optimised staffing, batch sizes, and plant specialisation, improving efficiency, reducing losses, and lowering environmental impact through tighter operational control.
A luxury carmaker was losing its premium edge. pims.ai applied Malik Management Systems®, resetting strategy, structure, and culture to clarify brand priorities, streamline decisions, and reinforce leadership discipline to restore premium positioning.
A Bundesliga club sought to become a high-performance organisation. pims.ai redesigned leadership and management structures, balancing long-term development with short-term results to secure top-table finishes consistently.
A retail group struggled with inconsistent execution across regions. pims.ai’s Leadership Impact Programme® aligned leadership, cascaded goals, and created a shared management standard – accelerating decisions and improving store performance.
A European food company struggled with uneven profitability across markets. pims.ai portfolio analysis guided strategic shifts in marketing, innovation, and cost structure, boosting margins in core segments and enabling rapid exit decisions in underperforming markets like Russia.
A consumer durables company planned entry into a new market. pims.ai quantified the value and quality advantages needed for top-3 share, enabling fact-based entry decisions and tailored launch strategies across global markets.
A toll-blender faced excessive labour intensity in warehouse operations. pims.ai benchmarking revealed root causes and guided palletised loading and streamlined handling paths, reducing touchpoints, speeding up load cycles, and lowering workforce demands.
A fast-growing cloud provider faced inefficiencies from siloed teams. pims.ai introduced a unified operating model with VSM®, clarifying accountability and improving collaboration – unlocking scalability, speed, and consistent service delivery.
An online retailer needed to restructure group-wide logistics. With PowerDays®, pims.ai enabled process redesign and cultural transformation – boosting efficiency, collaboration, and scalability to better serve clients and support future growth.
A fast-growing platform company faced fragmented leadership and misaligned priorities. pims.ai introduced a unified management system, aligning strategy and execution – strengthening cross-functional cohesion, enabling disciplined growth, and securing long-term competitive advantage.
