Innovation is defined as new or alternative solutions that solve the customer problem with a better combination of price and performance, thereby creating more customer value. One can only start talking about an innovation, when the output (product and/or service) has established a foothold in the market and contributes to the success of an institution. As long as this is not the case one can at best speak of an invention. 

By |2023-10-18T11:12:41+00:00October 18, 2023|Comments Off on Innovation

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