Cookie Notice

1. About this Cookie Notice

This Cookie Notice explains how PIMS Associates Limited (“PIMS”, “we”, “us”) uses cookies and similar technologies on www.pims.ai. It should be read together with our Privacy Policy, which explains how we process personal data more generally.

2. What cookies are

Cookies are small text files placed on your device when you visit a website. Similar technologies include local storage and pixels. In this notice we refer to all of them as “cookies”.

3. Your choices

Strictly necessary cookies are always active, because the site cannot work properly without them. We use analytics and advertising cookies only if you accept them in our cookie banner. You can change or withdraw your consent at any time via “Cookie settings” in the footer of every page. You can also block or delete cookies in your browser settings.

If you decline, our Google tags run in a restricted mode and do not set or read cookies. Google may still receive basic information without cookies, such as the fact that a page was loaded and your consent choice.

4. Cookies we use

Strictly necessary
Cookie	Provider	Purpose	Duration	Type
_ketch_consent_v1_	Ketch	Stores your cookie choices	400 days	First party
_swb	Ketch	Links your browser to your consent record	190 days	First party
_swb_consent_	Ketch	Short-term copy of your cookie choices	7 days	First party

Analytics (only with your consent)
Cookie	Provider	Purpose	Duration	Type
_ga	Google Analytics	Distinguishes visitors	Up to 400 days	First party
_ga_P25YWR3FQX	Google Analytics	Keeps track of your visit	Up to 400 days	First party

Advertising (only with your consent)
Cookie	Provider	Purpose	Duration	Type
_gcl_au	Google Ads	Measures conversions from our adverts	90 days	First party
_gcl_ls	Google Ads	Measures conversions from our adverts (stored in your browser’s local storage)	Until deleted	First party
Various	Google Ads (doubleclick.net, google.com)	Remarketing and advert measurement; set and controlled by Google, see Google’s privacy policy	Set by Google	Third party

5. Other third-party services

Our pages load fonts from Google Fonts. To deliver them, Google receives your IP address. Google Fonts does not set cookies.

6. International transfers

Google and Ketch are based in the United States. Where personal data is transferred outside the UK or the EEA, we rely on the safeguards described in section 13 of our Privacy Policy.