Objectives and Benefits:
The PIMS® CVA methodology allows you to analyse the customer value for:
Objectives and Benefits
- All current, potential and lost customers
- Different competitive positions
- Different customer segments
- The key purchasing criteria of the customers
- The importance/weights of the key purchasing criteria
- The importance of price vs. quality for the defined segments
- Benchmarking of the performance level on each purchasing criterion
against the performance of the main competitors - Identifying the scope for improvements way beyond anything currently offered.
- Linking the market analysis to clearly defined action and quality/cost
improvement steps as well as to broader strategy issues. In addition, when the CVA includes customer interviews, it significantly improves market knowledge, identifies easily fixable customer issues, corrects internal misconceptions and provides huge impetus for change.
Objectives and Benefits:
The PIMS® CVA methodology allows you to analyse the customer value for:
Objectives and Benefits:
The PIMS® CVA methodology allows you to analyse the customer value for:
- All current, potential and lost customers
- Different competitive positions
- Different customer segments
- The key purchasing criteria of the customers
- The importance/weights of the key purchasing criteria
- The importance of price vs. quality for the defined segments
- Benchmarking of the performance level on each purchasing criterion against the performance of the main competitors
- Identifying the scope for improvements way beyond anything currently offered
- Linking the market analysis to clearly defined action and quality/cost improvement steps as well as to broader strategy issues. In addition, when the CVA includes customer interviews, it significantly improves market knowledge, identifies easily fixable customer issues, corrects internal misconceptions and provides huge impetus for change.
